Reviving San Francisco, One Beat at a Time
We’ve Been Busy. Now, Let’s Build Something Together in 2025.
It’s been a while since we’ve shared an update, but trust us—we’ve been making noise where it counts.
Over the past year, we’ve been on the frontlines of reviving San Francisco’s streets and sound, crafting bold brands and high-impact campaigns that are redefining the city’s cultural scene. Now, we’re finally sharing what we’ve been up to.
Bringing Music Back to the Streets with SF Live 🎸
SF Live was more than just another concert series—it was a $2.4 million city-funded initiative to bring live music back to the heart of San Francisco and shake off the Doom Loop with the raw energy of live performance.
We worked to turn this effort into a cultural movement, developing bold branding, a rallying cry—“BE. HEAR. NOW.”—and a high-impact marketing campaign that positioned SF Live as more than a concert series—it became a statement that San Francisco’s music scene is still alive and louder than ever.
🎧 Read how we helped SF Live take over the city →
Turning Thursdays into the New Fridays with Downtown First Thursdays 🪩
Downtown First Thursdays (DFT) isn’t just another street festival—it’s a full-blown street rave that’s pulling 14,000+ people into SoMa and downtown San Francisco every month.
We built the brand, designed the social media marketing strategy, and helped transform DFT into a movement. With its tongue-in-cheek identity, cheeky messaging, and a lineup curated by Noise Pop and The Midway, DFT has turned once-quiet streets into the best place to be on a Thursday night.
🚀 Read how we helped DFT shake up downtown →
What’s Next? Let’s Build Together in 2025
San Francisco isn’t done yet. And neither are we.
We’re looking to collaborate with brands, events, and organizations that want to do something bold. Whether you need branding, social media marketing, or a creative partner to bring your vision to life, let’s make it happen together.
💡 Let’s Build Something Together →
The city’s heartbeat is still strong. Let’s make it louder.
— Plinth Agency
